Michael Abrahams, MD wanted a site exclusively focused on his specialty. Dr. Abrahams has a very busy practice and spends time at the hospital to keep his mind sharp and hands agile. There just wasn’t enough time for him to write content. The solution? We conducted a series of recorded interviews while he was on call (between emergencies and mothers giving birth!). We not only developed enough content for the website through this process, but had enough information to create a book together.
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Content creation: art and science book project
Dr. Abrahams wanted something unique to promote his specialty beyond his website. We are currently creating a book that describes the patients experience and the clinical description of what is happening from the doctors perspective.